Journal
Notes from the build
How we plan, build and grow eCommerce platforms. Written from real projects, not theory.
01AI-native is not vibe codingWe build every project with Claude Code. But AI without engineering discipline is chaos in production. Here is how we combine both.Engineering02You are not buying hours: why fixed scope winsHourly billing shifts all the risk to the client. In BEAM every stage has a fixed price and a defined outcome. Here is why we price this way.BEAM03Migrating a store without stopping salesThe biggest fear of replatforming: "what about sales during the move?". Our migration playbook answers with specifics, not reassurances.Playbook