https://seedlight.eu/blog Notes from building eCommerce platforms: fixed scopes, AI-native engineering and migrations that never stop sales. en https://seedlight.eu/blog/claude-computer-and-browser-use https://seedlight.eu/blog/claude-computer-and-browser-use Thu, 03 Sep 2026 00:00:00 GMT Computer use left beta on 19 August 2026, and a separate browser tool launched the same day. Two different things share that name, though, and only one of them touches your machine. The specification, the costs, and the risk the documentation names outright. https://seedlight.eu/blog/claude-fable-5-1-what-it-means-for-your-store https://seedlight.eu/blog/claude-fable-5-1-what-it-means-for-your-store Wed, 02 Sep 2026 00:00:00 GMT Anthropic released two models on 1 September 2026. Full specifications, every published benchmark, a comparison against the rest of the Claude family, the new pricing, and an honest answer on what it changes in how Seedlight works. https://seedlight.eu/blog/how-to-measure-ai-crawler-traffic https://seedlight.eu/blog/how-to-measure-ai-crawler-traffic Tue, 01 Sep 2026 00:00:00 GMT For a month we believed AI models had fetched our content 6,600 times. After filtering, 3,934 remained. Three measurement mistakes that inflate AI traffic figures almost everywhere, and how to check your own logs. https://seedlight.eu/blog/polish-stores-ai-agent-readiness-study https://seedlight.eu/blog/polish-stores-ai-agent-readiness-study Tue, 25 Aug 2026 00:00:00 GMT We crawled product pages across twenty-four Polish stores and checked nine fields a shopping agent needs to complete a purchase. Three of them appeared nowhere, and seventeen stores could not be read at all. Method, limitations and the raw numbers. https://seedlight.eu/blog/ai-product-recommendations https://seedlight.eu/blog/ai-product-recommendations Sat, 22 Aug 2026 00:00:00 GMT Recommendations learn from interactions per item, not from total orders. A calculation you can run on your own numbers, four approaches with the data threshold for each, and why measuring without a control group always reports success. https://seedlight.eu/blog/ai-shopping-assistant-for-your-store https://seedlight.eu/blog/ai-shopping-assistant-for-your-store Fri, 21 Aug 2026 00:00:00 GMT One label covers two different products: the advisor your customer talks to, and the assistant working in your back office. Buyers ask about the first, the second pays back sooner. Why that is, how to test your catalogue in an hour, and the three cases where an advisor earns from day one. https://seedlight.eu/blog/what-an-ai-agent-sees-in-your-store https://seedlight.eu/blog/what-an-ai-agent-sees-in-your-store Wed, 19 Aug 2026 00:00:00 GMT An agent never looks at your page, it receives a record. Field by field: what has to be in that record before a purchase can close, three silent failures worse than a missing field, and the standards decision (ACP, UCP, the Shopify agent flow) that nobody will make for you. https://seedlight.eu/blog/b2b-ordering-portal-requirements https://seedlight.eu/blog/b2b-ordering-portal-requirements Wed, 19 Aug 2026 00:00:00 GMT A portal only empties the sales inbox once it closes a whole order: this buyer’s price, a reorder from history, a pasted SKU list, the credit limit, real availability dates, approval on the buyer side, a PO reference and an honest status when the ERP goes quiet. Each requirement with the condition it fails without, plus an acceptance test to run on a demo. https://seedlight.eu/blog/who-should-build-your-ecommerce-platform https://seedlight.eu/blog/who-should-build-your-ecommerce-platform Mon, 17 Aug 2026 00:00:00 GMT Four delivery models held to the same standard: when each one is right, how it bills, what is left when it goes away and where it usually breaks. With a decision table, the questions to ask before signing, and the things builders do not publish about themselves. Checked 17 August 2026. https://seedlight.eu/blog/claude-code-on-client-projects https://seedlight.eu/blog/claude-code-on-client-projects Mon, 17 Aug 2026 00:00:00 GMT An AI agent writing code on your platform is a trust question, not a productivity question. What agents are never allowed to touch, how a change reaches production, how you approve it without reading pull requests, and what stays yours when the contract ends. https://seedlight.eu/blog/multi-language-catalog-medusa https://seedlight.eu/blog/multi-language-catalog-medusa Mon, 17 Aug 2026 00:00:00 GMT Since version 2.12.3 Medusa stores translations natively, which settles where multilingual content lives and none of what actually breaks in bulk translation: markup, brand names, units and field limits. Here is what the Translation Module covers as of 17 August 2026, the six failures that repeat, and the checks that catch them before publication. https://seedlight.eu/blog/b2b-framework-agreements-germany https://seedlight.eu/blog/b2b-framework-agreements-germany Mon, 17 Aug 2026 00:00:00 GMT German wholesale buyers start with an agreement, not an order. What a Rahmenvertrag usually settles, which billing models follow from it, where German law fixes payment periods and late payment interest, and what your platform has to carry so the terms survive contact with real orders. https://seedlight.eu/blog/what-an-ecommerce-build-costs https://seedlight.eu/blog/what-an-ecommerce-build-costs Thu, 13 Aug 2026 00:00:00 GMT Public implementation ranges for eight eCommerce platforms, and next to every figure the column nobody else prints: who published it. Including a section on the numbers you should not trust. Checked 13 August 2026. https://seedlight.eu/blog/ai-agents-running-your-store https://seedlight.eu/blog/ai-agents-running-your-store Thu, 13 Aug 2026 00:00:00 GMT An AI agent in a store is really two things: a workflow triggered by an event, and an agent answering questions about live data. Concretely: what happens when 200 products land, when a feed rejects 30 items, and when a customer asks where the parcel is. Plus the permission model we insist on before any AI touches an order panel. https://seedlight.eu/blog/beam-medusa-vs-shopify-plus-and-an-agency https://seedlight.eu/blog/beam-medusa-vs-shopify-plus-and-an-agency Tue, 11 Aug 2026 00:00:00 GMT A comparison of offers rather than engines: what you get on day one, who runs it, whose platform it is and what you keep if you part ways. With a three-year model built from substitutable assumptions, and our published price ranges. https://seedlight.eu/blog/shopify-alternatives https://seedlight.eu/blog/shopify-alternatives Tue, 11 Aug 2026 00:00:00 GMT Seven realistic directions for a brand that has outgrown Shopify, six of which we do not sell. Each one with two numbers, platform cost and build cost, because every option on this list has to be implemented by someone. With an honest section on when to stay. https://seedlight.eu/blog/medusa-vs-woocommerce https://seedlight.eu/blog/medusa-vs-woocommerce Tue, 11 Aug 2026 00:00:00 GMT Both licences cost nothing. The difference sits in the build, the running cost and the price of the first change after launch, so we split the bill into three explicit layers. Twelve dimensions side by side, plus an honest section on when WooCommerce is the cheaper answer. Vendor data checked 11 August, build ranges 12 August 2026. https://seedlight.eu/blog/medusa-vs-shopify https://seedlight.eu/blog/medusa-vs-shopify Tue, 11 Aug 2026 00:00:00 GMT Medusa and Shopify compared across eleven dimensions: licence, cost to implement, cost to change after launch, checkout, API limits and lock-in. Figures checked at source, current as of 12 August 2026. https://seedlight.eu/blog/black-friday-platform-checklist https://seedlight.eu/blog/black-friday-platform-checklist Fri, 07 Aug 2026 00:00:00 GMT Black Friday 2026 falls on 27 November. An engineering schedule: what to measure in September, what to rebuild in October, what to freeze in November. https://seedlight.eu/blog/marketplace-take-rate https://seedlight.eu/blog/marketplace-take-rate Fri, 07 Aug 2026 00:00:00 GMT What a marketplace take rate is made of, what real platforms charge, and how to work out your own ceiling from one seller order. https://seedlight.eu/blog/ecommerce-team-after-launch https://seedlight.eu/blog/ecommerce-team-after-launch Fri, 07 Aug 2026 00:00:00 GMT After launch you need four functions covered, not four new hires. Which roles scale with order volume, and which are better bought than employed. https://seedlight.eu/blog/why-ai-automations-fail-quietly https://seedlight.eu/blog/why-ai-automations-fail-quietly Tue, 04 Aug 2026 00:00:00 GMT AI automation rarely fails loudly. It follows the instruction literally rather than the intent, so the same defect lands in every single output. Three measured cases from our own work, applied to descriptions, attributes and feeds. https://seedlight.eu/blog/ai-catalog-translation https://seedlight.eu/blog/ai-catalog-translation Tue, 04 Aug 2026 00:00:00 GMT Bulk catalog translation is one of the best first AI projects in a store: it runs on data you already own, and you catch every mistake before it goes live. On one condition, that you know where translation ends and localization begins, because that is where most failed rollouts break. https://seedlight.eu/blog/entering-the-german-market https://seedlight.eu/blog/entering-the-german-market Tue, 04 Aug 2026 00:00:00 GMT Translating your store is the smallest part of selling in Germany. The rest is packaging registration, VAT and OSS, the Impressum, product data in the format German channels expect, payment methods you may not offer yet, and returns run as a process. Here is the checklist in the order that works. https://seedlight.eu/blog/ecommerce-skills-for-ai-agents https://seedlight.eu/blog/ecommerce-skills-for-ai-agents Thu, 30 Jul 2026 00:00:00 GMT We have published a set of AI agent skills specialised in eCommerce: catalog and feeds, structured data and AI visibility, 2026 compliance, migration and a pre-deploy gate. What is inside, how to install it, and why the safety rules in a skill matter more than the list of steps. https://seedlight.eu/blog/ai-order-support-wismo https://seedlight.eu/blog/ai-order-support-wismo Wed, 29 Jul 2026 00:00:00 GMT „Where is my order" (WISMO) is the most common and most repeatable category of contacts in eCommerce. How eCommerce customer service automation takes it over in a draft-first model: AI writes a draft with order context and status, and a human approves or escalates. https://seedlight.eu/blog/poas-not-roas https://seedlight.eu/blog/poas-not-roas Wed, 29 Jul 2026 00:00:00 GMT ROAS shows the revenue an ad touched, not the result. Two campaigns with identical ROAS can leave one in profit and the other in loss, because margin differs. POAS (Profit on Ad Spend) measures what actually stays: definition, formula, a worked example and the scaling trap. https://seedlight.eu/blog/how-ai-describes-your-brand https://seedlight.eu/blog/how-ai-describes-your-brand Wed, 29 Jul 2026 00:00:00 GMT How ChatGPT, Perplexity and Gemini describe and recommend your brand is becoming a metric of its own, because customers increasingly ask an AI assistant instead of Google. How to check for yourself what a model says about your brand, what shapes that picture, and what you can actually fix, without promising the AI will start recommending you. https://seedlight.eu/blog/marketplace-feed-with-claude-code https://seedlight.eu/blog/marketplace-feed-with-claude-code Wed, 29 Jul 2026 00:00:00 GMT Same catalog, but every channel wants its feed its own way: different field names, different formats, its own taxonomy and hard rejection rules. Here is how Claude Code maps catalog columns onto a channel's fields, fills gaps, validates types and values, and flags offers that will be rejected before you upload. On a copy of the data and with a diff review. https://seedlight.eu/blog/zero-click-commerce https://seedlight.eu/blog/zero-click-commerce Wed, 29 Jul 2026 00:00:00 GMT More and more often the customer gets an answer to a buying question right away, in the results or from an AI assistant, and never lands on your site. What that means for your store, why it is not the end of the world, and how to become the source of the answer the model shows the buyer instead of losing traffic. https://seedlight.eu/blog/agentic-commerce-prepare-your-store https://seedlight.eu/blog/agentic-commerce-prepare-your-store Sun, 26 Jul 2026 00:00:00 GMT Agentic commerce means AI agents shop on the buyer behalf: they search, compare and increasingly close the purchase. You prepare your store for this not with a campaign, but by making it readable to a machine. A concrete checklist, plus how to check whether AI already recommends you. https://seedlight.eu/blog/geo-for-ecommerce https://seedlight.eu/blog/geo-for-ecommerce Sun, 26 Jul 2026 00:00:00 GMT GEO is not a separate kind of magic detached from SEO. It is the same good SEO, extended to visibility in generative answers. What to actually do so your brand and products show up in ChatGPT and Perplexity, and how to measure that presence, without promising miracles. https://seedlight.eu/blog/structured-data-for-ai https://seedlight.eu/blog/structured-data-for-ai Sun, 26 Jul 2026 00:00:00 GMT For search engines and AI agents to understand your store unambiguously, you need a handful of schema.org types in JSON-LD: Product, Offer, AggregateRating and Review on real data, BreadcrumbList, FAQPage and Organization. Which ones matter, how to implement them correctly, and the mistakes that draw a penalty instead of visibility. https://seedlight.eu/blog/claude-code-clean-your-catalog https://seedlight.eu/blog/claude-code-clean-your-catalog Sun, 26 Jul 2026 00:00:00 GMT A messy catalog CSV export can be cleaned in a few passes: split variants, validate EAN/GTIN codes, normalize units and colors, repair encoding, generate slugs, flag duplicates and gaps. Here is the full process and how to brief it, on a copy of the data and with a diff review before you save. https://seedlight.eu/blog/agentic-engineering-how-we-build https://seedlight.eu/blog/agentic-engineering-how-we-build Sun, 26 Jul 2026 00:00:00 GMT An AI agent writes code fast, but the bottleneck is verification, not writing. We show the process where gates, an adversarial review and a human on irreversible actions deliver speed and safety at once. https://seedlight.eu/blog/anatomy-of-automation-savings https://seedlight.eu/blog/anatomy-of-automation-savings Sun, 26 Jul 2026 00:00:00 GMT Where do you start automating an online store, and how much time does it genuinely take off your team? Instead of one magic number: a qualification rule, seven repeatable tasks with hours before and after, and the work that always stays with a person. https://seedlight.eu/blog/b2b-contract-pricing https://seedlight.eu/blog/b2b-contract-pricing Sat, 25 Jul 2026 00:00:00 GMT B2B pricing is not one discount but several models running at once: price levels, customer groups, individual prices, volume tiers and framework agreements that fix terms before the first order is placed. Here is the order in which the rules resolve, what a framework agreement has to settle, and what your platform and ERP need to carry. https://seedlight.eu/blog/what-breaks-at-10x-traffic https://seedlight.eu/blog/what-breaks-at-10x-traffic Fri, 24 Jul 2026 00:00:00 GMT When traffic suddenly spikes, a store rarely fails for a single reason. The database gives out first, then the missing cache, and finally the synchronous integrations. Here is what breaks as traffic grows and how to prepare your platform for the peak before it arrives. https://seedlight.eu/blog/choosing-ecommerce-platform-criteria https://seedlight.eu/blog/choosing-ecommerce-platform-criteria Thu, 23 Jul 2026 00:00:00 GMT There is no best ecommerce platform, only one that fits your business. Instead of a ranking: nine criteria that actually decide your migration target, plus an honest when SaaS is enough. https://seedlight.eu/blog/checkout-audit-abandoned-carts https://seedlight.eu/blog/checkout-audit-abandoned-carts Thu, 23 Jul 2026 00:00:00 GMT Over 70% of carts end up abandoned, but the recoverable ones have repeatable, concrete causes. A 10-point checkout audit: what to check, the typical mistake and how to fix it. https://seedlight.eu/blog/signs-you-outgrew-your-saas-platform https://seedlight.eu/blog/signs-you-outgrew-your-saas-platform Wed, 22 Jul 2026 00:00:00 GMT Twelve signs a SaaS platform is limiting your store, what each one really costs, and a simple framework for when to migrate and when to stay. https://seedlight.eu/blog/wholesale-digitisation-in-90-days https://seedlight.eu/blog/wholesale-digitisation-in-90-days Wed, 22 Jul 2026 00:00:00 GMT Digitising wholesale does not have to be a year-long project with an uncertain end. Here is a 90-day plan in three phases where each ends with something that works, not a slide deck. https://seedlight.eu/blog/marketplace-cold-start-problem https://seedlight.eu/blog/marketplace-cold-start-problem Wed, 22 Jul 2026 00:00:00 GMT A marketplace has a chicken-and-egg problem: sellers will not come without buyers, buyers without listings. Here are proven ways to solve the cold start, with the honest condition under which none of them work. https://seedlight.eu/blog/true-cost-of-owning-your-ecommerce-platform https://seedlight.eu/blog/true-cost-of-owning-your-ecommerce-platform Tue, 21 Jul 2026 00:00:00 GMT SaaS looks cheap in month one and expensive in year three. We break down the total cost of ownership: subscriptions, fees and apps versus building a platform you own. https://seedlight.eu/blog/b2b-store-erp-integration https://seedlight.eu/blog/b2b-store-erp-integration Fri, 17 Jul 2026 00:00:00 GMT The most expensive word in wholesale is retyping. Here is the store-to-ERP architecture, sync rhythms and error handling that make orders flow on their own. https://seedlight.eu/blog/ai-product-descriptions-done-right https://seedlight.eu/blog/ai-product-descriptions-done-right Tue, 14 Jul 2026 00:00:00 GMT A description generator is not a chat window. Here is the workflow that holds brand voice across thousands of SKU, passes human review and meets Google guidelines. https://seedlight.eu/blog/ai-native-is-not-vibe-coding https://seedlight.eu/blog/ai-native-is-not-vibe-coding Fri, 10 Jul 2026 00:00:00 GMT We build every project with Claude Code. But AI without engineering discipline is chaos in production. Here is how we combine both. https://seedlight.eu/blog/fixed-scope-vs-hourly https://seedlight.eu/blog/fixed-scope-vs-hourly Fri, 03 Jul 2026 00:00:00 GMT Hourly billing shifts all the risk to the client. In BEAM every stage has a fixed price and a defined outcome. Here is why we price this way. https://seedlight.eu/blog/migration-without-stopping-sales https://seedlight.eu/blog/migration-without-stopping-sales Wed, 24 Jun 2026 00:00:00 GMT The biggest fear of replatforming: "what about sales during the move?". Our migration playbook answers with specifics, not reassurances.