Case study · D2C skincare · EU
From a blocked SaaS store to an AI-native commerce platform
A natural skincare brand selling D2C and on marketplaces. Their SaaS platform blocked campaigns, content work ate two days a week and the Kaufland launch kept slipping. We delivered the full BEAM cycle: Blueprint, a fixed scope build, AI automation and ongoing growth.
- Migration from SaaS
- AI Content Engine
- Kaufland feed
- Maintenance & Growth
From workshop to launch
9 weeks
Manual work removed
34 h / month
Conversion after relaunch
+18%
Sales channels at launch
3
Client name, brand and domain are under NDA, hence the blurred logo in the previews.
The storefront
A store that looks like the brand and loads like a landing page
A custom, fast storefront: editorial layout, quick product grid, a ritual finder and content sections the team edits without a developer. Product data was cleaned during migration, so filters and search finally work.
The admin
One panel to run the whole operation
Orders, products and inventory in the platform’s standard admin (Medusa), plus Seedlight modules for AI automation, analytics and marketplace feeds. No juggling five tools.
01
AI Workflows
Product descriptions, PL/DE/EN translations, feed localization and listing error analysis run as workflows inside the admin. Each one shows its trigger, run history and time saved, and can be paused with one switch. 34 hours of manual work removed every month.
02
Analytics
Revenue, orders, conversion and channel split in one view, next to the AI impact panel: how many descriptions were generated and how many feed errors were fixed automatically. The monthly growth priorities come straight from this screen.
Stack
- Medusa.js 2.0
- Next.js storefront
- PostgreSQL
- Seedlight AI Content Engine
- Feed & Listing Engine
- Cloudflare
Launched in week 9. Growing ever since.
After launch the platform moved into Maintenance & Growth: monitoring, monthly priorities and Feature Sprints. Kaufland went live with the same product data, translated and validated automatically.